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Trends
& Insights
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Consumer Confidence, Concerns, Spending and Attitudes to Recession:
A Global Nielsen Consumer Report
Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries.
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Consumers and Designer Brands: A Global Nielsen Report
In the face of a rapidly shifting retail
landscape, the luxury brands sector
continued to climb to new starry
heights in the past few years. The
latest Nielsen survey on designer
brands reveals that consumers remain
enraptured by the allure of luxury,
and there are generous payoffs for
designer brands that dare to diversify. |
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Packaging and The Environment : A Global Nielsen Consumer Report
There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue, yet when it comes to shopping for everyday essentials, are consumers really willing to put their money where their mouth is? |
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