Developing Artists: Where We Were and Where We Are
Nielsen SoundScan and Billboard present a White Paper examining trend in artist development. Using proprietary data from the early days of Nielsen SoundScan through the present, the White Paper focuses on two key trends: More and more artists are debuting near the top of the Billboard 200 albums chart, yet collectively selling less. Meanwhile, the artists who start lower on the charts and build their success story ultimately sell more records. With breakouts on the various market factors affecting these trends, and discussion of methods that are still working when it comes to artist development, this White Paper points an important way forward for the music business. White Paper author Geoff Mayfield is director of charts/senior analyst for Billboard. |
This is a PDF file that is available for immediate download after purchase.
