Hispanic Retail Benchmarking Study
This special White Paper and research study is designed to help retailers and CPG firms optimize their time and spending against the growing Hispanic consumer market by providing the tools to measure their performance and move up the Hispanic Experience Curve. The report includes Executive Summary, Case Studies on Target Stores, The Home Depot, Coca-Cola, and 39 pages of charts and data from an exclusive study of more than 150 retailers and CPG executives conducted by Nielsen Business Media and Si Change Consulting. Together, the Hispanic Experience Curve and the Hispanic Retail Benchmarking Study can help companies optimize their investments in the Hispanic market by looking at their performance over a continuum that propels them to higher and higher levels of understanding, sophistication and financial results. |
This is a PDF file that is available for immediate download after purchase.
