CSNews' 2009 New Product Scorecard
With economy slumping, gross profit dollars generated by new items becomes more important than ever to convenience store retailers. Convenience Store News' exclusive New Product Scorecard reveals how retailers judge new product success, what product categories had the largest number of new item introductions in the past year, the success rate of new products, what promotions were most successful, retailers' list of their biggest challenges to new product success, where retailers get their new product information, and how many new items retailers added to their product mix in the past year. This four-page special report includes 10 charts and analysis by CSNews editorial experts. |
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