CSNews' Special Combined 2009 Industry Report & Realities of the Aisle Consumer Study
For its 34th IR, Convenience Store News has partnered with leading companies, including Preston/Rogers Associates and The Nielsen Company, to provide the industry with the most comprehensive and actionable benchmarks and insights available. Through revealing retailer surveys and extensive statistical data, the report probes the total convenience industry picture, and examines the trends and sales results of the key merchandise and foodservice categories. The IR 2009 also features in-depth analysis of important areas of the c-store business such as motor fuels, operations and store development. 40 pages, 69 charts.
Food quality and in-store execution greatly impact a consumer's choice to purchase and consume prepared food from a convenience store, according to the new Realities of the Aisle consumer research study conducted by Convenience Store News, in partnership with Nielsen Homescan. This completely new study polls a sub-sample of Homescan's 100,000 household panel who shopped at a convenience store between Feb. 25 and April 22, 2009. The study asks consumers why they shop convenience stores, what types of prepared food do they buy at convenience stores, what influences their decision to buy prepared food at c-stores, and what other services are most important to them at a c-store. Responses for a total of 6,892 shopping trips are included in the final results of this one-of-a-kind consumer survey of convenience store shoppers.
