As a research company, Nielsen Entertainment takes privacy very seriously. We have for more than 50 years. It's no different on the Internet. Respect for privacy is critical to our business and credibility.

Nielsen Entertainment uses the information we collect about site visitors and site usage strictly for internal marketing purposes, to improve the content of our website, for registration in our services, and for providing information to those who ask for it. We do not sell, rent, or distribute the information we obtain from members of the public to any third party. We may share the information with affiliate companies for marketing research purposes.

We collect two kinds of information from our website: Personally Identifiable Information and Site Usage information.

• This information tells us specifically who you are, such as your name, phone number, email or postal address. We typically use this information to provide personal or enhanced services.
• You are never obligated to share this information with us. If you don't, however, we will not be able to provide you with personal or enhanced services. And in some cases, it may be necessary to complete a transaction, such as the shipment of a report or product.

• Like most companies, we collect site usage information related to how many people visit the site, where they go, how long they spend there, etc. We use this data to help us analyze patterns and trends. This helps to make our site more effective on a broader scale.
• Nielsen Entertainment may automatically collect data through the use of "cookies." Cookies are small, harmless text files a web server exchanges with the user's computer to help recognize returning users and facilitate ongoing access to and use of the site.

As necessary, our credit card processor (Paymentech) may provide personally identifiable information about you to someone outside of Nielsen Entertainment or its affiliate companies, such as a vendor or service company that we hire to prepare your account statement or to provide support or services for one or more of our products. These vendors and service companies agree to respect the confidentiality of such information about you and your products/services and must abide by applicable law.

Paymentech has implemented security measures to protect your information. Your information is transmitted and stored on secured networks and is accessible by a limited number of employees who have special access rights to such systems.

When you enter your payment details, we use a secure server. Using industry-standard encryption technologies when transferring or receiving information. Paymentech updates and tests its technology to improve the protection of our information about you and to ensure the integrity of your information on a regular basis.

This website is under the supervision and control of VNU eMedia Inc. and subject to its stringent standards of data control.

This Privacy Statement explains how and why we collect user and usage information on our site. It may be expanded, revised or updated as our site evolves. By using the site, you consent to the collection and use of the information explained here. We welcome your questions and/or comments. Please send all queries to NIEinfo@NielsenEntertainment.com.