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Services
Nielsen Media Research is the world-famous TV Ratings company. Nielsen Media Research is active in more than 40 countries, we offer television/radio audience measurement, print readership and custom media research services.
Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus in the U.S. and 30 other markets worldwide. Through a network of affiliates, our coverage is extended to more than 70 countries, representing 85% of the world's advertising spending.
In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. Marketed globally under one brand, the Nielsen//NetRatings services are provided via a partnership among NetRatings, Nielsen Media Research and ACNielsen.
Clients use Nielsen Media Research's television audience research information to buy and sell television time as well as to make program decisions. That information is the currency in all the transactions between buyers and sellers, which adds up to more than $60 billion in national and local advertising spending in the U.S. each year. Without an independent, third-party measurement system embracing the highest standards of accuracy and integrity, the television marketplace could not function effectively. Assuring the value of this currency is the Number One priority of Nielsen Media Research.
In the U.S., our National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 metered markets.
Nielsen Media Research offers services that:
- Provide continuous audience estimates for all national broadcast network television programs and national syndicated programs.
- Provide a measurement of cable, pay cable, VCRs, DVD, Satellite Dish and other new technologies.
- Provide local market television audience measurement, metered-market overnight measurement in 56 metered markets and diary measurement in all 210 Designated Market
Areas (DMAs) in the U.S.
- Nielsen Media Research has introduced Local People Meter measurement in Boston and nine additional markets to be announced depending on customer support.
- Provide custom research and start-up services for new syndicated products, both nationally and locally.
- Provide advanced information solutions to help national advertisers deliver more effective campaigns and respond more quickly to competition. The service leverages proprietary data from Nielsen Media Research's national and local television ratings services and the company's existing advertising tracking and verification services. Advanced information delivery systems also are used to create special reports on customers' advertising programs and competitive activity.
- Hispanic Services provides comprehensive measurement services for Hispanic television viewing and Spanish-language television in the U.S.
- Developed a service to measure the effectiveness of media buying and enable marketers and their agencies to track advertising activity across 16 categories of media, including television, radio and print.
- Marketing unit focuses on the special information needs of sports teams, leagues and marketers as well as stations, networks, unwired networks and production companies.
If you are interested in hearing more please call Nielsen Media Research at 1.646.654.8300 or email at communications@nielsen.com
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