All Products Historical Reports Viewing Trends Market Research Local Market Reports DMA Maps Advertising Expenditures      Historical Reports  Viewing Trends  Market Research  Local Market Reports  DMA Maps  Advertising Expenditures  View All Products  Download Files  CD-ROMS  Ratings  Services  About Us          Homepage		View Cart |    Contact Us    |    FAQ     Nielsen Media Research Website   Market Research Nielsen Analytics: How Broadband is Redefining the Economics of Television (2005) This study on broadband also examines the potential within the marketplace to create new revenue models. 2005 Version This is a PDF file that is available for immediate download after purchase. Requires Adobe Acrobat $795.00 Quantity Nielsen Analytics: The Economics of Podcasting The Economics of Podcasting -- Defined as the verbal merger of iPod and broadcasting, podcast is a digital multimedia file that can be played on any computer with speakers, or downloaded to portable media devices. This report from Nielsen Analytics explores the evolution of the 2-year-young business around Podcasting, and the growing popularity of the technology that spawned it. Podcasting is another manifestation of the modern consumer's desire to take control of their media consumption by time- and place-shifting the experience. While once solely the domain of independent, recreational producers, this study reveals how corporations, advertisers and mainstream media are incorporating this technology into their business plans. This is a PDF file that is available for immediate download after purchase. Requires Adobe Acrobat $795.00 Quantity Nielsen Analytics: The Modern Movie Experience This analysis of consumers' movie theater attendance and consumption habits attempts to shed new light on the matter. It also addresses what may well be the consequences of shifting movie window release patterns, something that is being actively discussed and tested. This Nielsen Analytics report was done in partnership with the Movie Advisory Board. This is a PDF file that is available for immediate download after purchase. Requires Adobe Acrobat $795.00 Quantity Nielsen Analytics: Economics of On-Demand Programming Nielsen Analytics: Economics maps out the new value chain for both content owners and advertisers and provides econometric and comparative media models for the revenue and cost of movies, television shows, music and other content in the on-demand world of VOD, downloading and streaming. This is a PDF file that is available for immediate download after purchase. Requires Adobe Acrobat $795.00 Quantity Nielsen Analytics: Benchmarking the Digital Household Nielsen Analytics: Benchmarking The Digital Household is a distillation of eight years of regular, in-depth surveys of media technology adoption and media/information/entertainment service consumption in American households. This is a PDF file that is available for immediate download after purchase. Requires Adobe Acrobat $795.00 Quantity Back to Top Back to Home
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