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Special Sale Price: $40.00 Quantity Product Details Nielsen Analytics: The Economics of Podcasting The Economics of Podcasting -- Defined as the verbal merger of iPod and broadcasting, podcast is a digital multimedia file that can be played on any computer with speakers, or downloaded to portable media devices. This report from Nielsen Analytics explores the evolution of the 2-year-young business around Podcasting, and the growing popularity of the technology that spawned it. Podcasting is another manifestation of the modern consumer's desire to take control of their media consumption by time- and place-shifting the experience. While once solely the domain of independent, recreational producers, this study reveals how corporations, advertisers and mainstream media are incorporating this technology into their business plans. $795.00 Quantity Product Details Nielsen Analytics: The Modern Movie Experience This analysis of consumers' movie theater attendance and consumption habits attempts to shed new light on the matter. It also addresses what may well be the consequences of shifting movie window release patterns, something that is being actively discussed and tested. This Nielsen Analytics report was done in partnership with the Movie Advisory Board. $795.00 Quantity Product Details 2007-2008 Black and Hispanic DMA Market and Demographic Rank (PDF) This report provides population estimates for 32 demographic categories in each Designated Market Area (DMA). $79.00 Quantity Product Details 2006-2007 Black and Hispanic DMA Market and Demographic Rank (PDF) This report provides population estimates for 32 demographic categories in each Designated Market Area (DMA). $49.00 Quantity Product Details 2007-2008 Hispanic DMA Map 8.5x11 PDF The Hispanic DMA Map provides a complete geographical breakdown of Nielsen Media Research's 200+ Designated Market Areas (DMAs). Special Sale Price: $40.00 Quantity Product Details Nielsen Analytics: Economics of On-Demand Programming Nielsen Analytics: Economics maps out the new value chain for both content owners and advertisers and provides econometric and comparative media models for the revenue and cost of movies, television shows, music and other content in the on-demand world of VOD, downloading and streaming. $795.00 Quantity Product Details 2006-2007 DMA Market and Demographic Rank (PDF) This report provides population estimates for 31 demographic and household categories in each Designated Market Area (DMA). Demographics are ranked by DMA penetration and alphabetically. $49.00 Quantity Product Details Nielsen Analytics: Benchmarking the Digital Household Nielsen Analytics: Benchmarking The Digital Household is a distillation of eight years of regular, in-depth surveys of media technology adoption and media/information/entertainment service consumption in American households. $795.00 Quantity Product Details 2007-2008 DMA Market and Demographic Rank (PDF) This report provides population estimates for 31 demographic and household categories in each Designated Market Area (DMA). Demographics are ranked by DMA penetration and alphabetically. $79.00 Quantity Product Details 2006-2007 DMA Map 8.5x11 PDF Assess geographical marketing shares with ease. The DMA PDF Map displays Nielsen Media Research's 210 designated market areas (DMAs) and highlights the 56 metered markets. Special Sale Price: $25.00 Quantity Product Details 2006-2007 Hispanic DMA Map 8.5x11 PDF The Hispanic DMA Map provides a complete geographical breakdown of Nielsen Media Research's 200+ Designated Market Areas (DMAs). The Map highlights the 19 local markets that are in Hispanic measurement. Special Sale Price: $25.00 Quantity Product Details 2005-2006 DMA Market and Demographic Rank (PDF) This report provides population estimates for 31 demographic and household categories in each Designated Market Area (DMA). Demographics are ranked by DMA penetration and alphabetically. $49.00 Quantity Product Details 2006-2007 Directory of TV Stations (PDF) This PDF reports provides a complete list of call letters, city of origin, network, market affiliate, and Designated Market Area (DMA) assignment for TV stations in North America. Spanish Language TV stations are also listed. Does not include addresses of TV stations. $49.00 Quantity Back to Top Back to Home
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